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CONTROL.
Basically
this is your role, it covers everything from managing your employees,
ordering and rotating stock, financial management, and also advertising and
promoting your business. It means that you must be in the driving seat Nobody else is
going to run your restaurant with the same dedication as you! This site
contains information related to the above points and it is free to
access.
Also visit our resource centre for useful books, guides and
other items.
COST EFFECTIVE.
As
with any business you have to keep a close eye on what you are spending.
However this doesn't mean that you buy dirt cheap ingredients just to
save a few pounds as this will backfire on you. Neither does it mean
that you hike up your prices to make more, because this just doesn't
work, your customers won't accept this.
What cost effective really means
is that you prioritise and control your spending in order to increase
your profit margins.
Below
are a few pointers for you to consider to help you run a cost
effective restaurant, pub or hotel:
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Do you
have more staff on duty than you actually need? |
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Do you pay
more for your products and services than you need to? |
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Have a
look around for better deals, wholesalers need business too! |
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Are you
paying for services that you don't need? |
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Do you
have a lot of wastage? |
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Are you
using your gas/electricity efficiently? |
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Do you buy
in items that you could actually make yourself for less? |
CLEANLINESS.
This
should speak for itself really, you certainly want to be running a clean
restaurant, as not only is it the law for you to run a
clean and safe restaurant, it is basically expected from you. Would
you eat food that had been stored incorrectly in a dirty fridge?
Prepared with dirty utensils? By a dirty chef in a dirty kitchen?
I
DOUBT IT!!! Neither would any customer you would want in your
restaurant, pub or hotel! Just remember:
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CLEAN AS
YOU GO. |
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CLEAN AS
YOU GO. |
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CLEAN AS
YOU GO. |
CUSTOMER CARE.
This
has to be one of the most important areas for you to get right when
running a restaurant, because your customers are
your survival. If they are happy, then you will be happy. Customer care
is a huge topic to cover, in fact we could design an entire website
dedicated to this subject alone! Which is why we have decided to
highlight the most important points about customer care in our opinion.
What
is customer service?
The
statement we feel best describes customer care is pretty much self
explanatory, it is 'caring for customers'! Or how a business directs and
creates its products or services towards the needs of the customer. Try
to remember that if your customers feel looked after and appreciated
then they will in turn look after and appreciate you. The following 3
points will highlight what you should consider to make your restaurant,
hotel or pub 'customer friendly' and in turn generate a strong customer
base, who recommend you to their friends and family: FOR
CUSTOMER SERVICE TRAINING CLICK HERE.
CREATIVITY.
This
section is about making you stand out from all the other competitors in
the area to make sure that you offer your customers a better experience
than anywhere else. Being creative is all about trying new things, new
dishes, new cocktails or a different service style that isn't available
elsewhere in the area.
The
following ideas should give you some insight into how you can become
more creative:
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Introduce
new, exciting dishes on your menu. |
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Improve
your vegetarian, vegan, children's options. |
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Offer your
customers a taste of a new wine while they are waiting for their
main course. |
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Introduce
an added extra for your customers, such as while they are
waiting for their starters
give them a basket of fresh bread to enjoy.
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