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Restaurant Hints
and Tips.
We
firmly believe in the following hints and tips, and stand by them as a
set of rules for running a successful restaurant, pub or hotel.
It
is entirely up to you if you take them on board or not, but our advice
is to read them and see which ones will be most of use to you.
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Do you
rely on some members of your team for specific knowledge? Is it
possible and plausible for you to learn this yourself? If you
are reliant on somebody else for certain knowledge then you
could be at a distinct disadvantage if they leave. |
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Do you
know exactly what you are spending each week? Can you save any
of this money or use it for something more cost effective? |
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Be
specific with your advertising efforts, direct all your material
towards the relevant people. Don't waste time and effort and
money on general advertising, identify your target market first
for best results.
Your advert should give information about your business, name
and contact number, the offer or product you want to promote and
it should be easy to read and eye-catching. |
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Try to
create a menu that uses similar ingredients for the dishes, the
less items you buy the less wastage you will have. |
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Train your
staff to the maximum! The more they know the better they become,
along with your service standards and customer care. |
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Don't fill
your freezer or fridges with stock, this is dead money. |
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Take every
opportunity to improve your business, whether it is the product
or service, the image, your own knowledge and your staff. |
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Try and
create a brand image for your business so that customers can
easily recognise you and learn to have loyalty for your brand. |
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Try to
lead by example, you will gain a lot of respect from your team
this way. |
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Remember
that your staff are very important, treat them right and keep
them informed of changes or developments and communicate with
them on a regular basis. |
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Don't give
up when times are hard, take a step back and evaluate your
business's direction Investigate possible changes you can make
and promotions you can run. |
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Don't be
afraid to ask for help, there are organisations who can and will
help. Visit our useful links section for some of them. |
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Money
Problems.
Let's
face it everyone encounters money problems in some shape or form at some
time. It must be the single most stressful thing managers and operators
have to deal with, but there are ways to ease the stress from financial
matters arising in your business.
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Can
you get a better deal from a different bank? |
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Are
interest rates more beneficial or the business services offer
you more choice with a new account? Have a look around, some
banks are very good for business accounts. |
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Can
you increase your turnover by lowering your prices? |
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If
you charge £20 for a meal and get 10 customers
you've made £200 turnover - right! If you charge £15
for the same meal more customers are likely to come because it
is a better deal for them, so let us say you double the number
of customers you get through your deal, that would generate £300
turnover. Obviously your profit margins will be reduced but if
you are in need of a boost and want people through the door then
this is a good option to choose. |
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Can
you get a better deal from your suppliers? |
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Shop
around, compare the prices of the products you buy from other
suppliers. Say you spend £1000 on meat each week, you
are a good customer as your account would make the supplier £52,000
a year. Contact different suppliers and tell them what you
require each week and what deals they can offer you, or if you
prefer to stick with your present supplier inform them that you
can get a better deal elsewhere and see if they are prepared to
match it. Let's say you managed to reduce your weekly meat bill
to £900, you would save £5,200 a year! If you
could save £100 off 5 of your suppliers each week
it would save you a massive £26,500 a year! |
Staff
Problems.
There
are various headaches associated with employing people, for a detailed
look at this go to our
human
resources section.
Image
Problems.
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Does
the restaurant or pub you have just taken over have a bad
reputation? Is it dirty, tacky or run down? Don't worry this can
be fixed.
You
won't attract the right customers if you don't have the right
image, our industry is very competitive and our customers demand
the best, so below are some things to consider about the image
of your business: |
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What is the exterior of your
restaurant, pub or hotel like? Is it clean? Is it welcoming? Is
it well maintained? Is it tastefully decorated? |
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What is the interior of your
restaurant, hotel or pub like? Is it well laid out? Is it tidy
and clean? |
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How good
is your customer care? |
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Do you
offer value for money? |
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How do you
treat your staff? |
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