How To Run A Pub.
Anybody who runs a pub wants it to be a
success, it's why they do it!
Our guide on how to run a
pub.
A high percentage of people don't actually know how to run a pub and so they don't do it properly and they don't
get the success they desire.
We have years of experience in this business
and can attribute our success at running pubs to a small but meaningful set of guidelines, which anybody
who wants to know how to run a pub should seriously follow.
We
call them the 5C's©, these are:
 Control
Cost
Effective
Cleanliness
Customer
Service
Creativity.
Control.
Basically
this is your role, it covers everything from managing your employees,
ordering and rotating stock, financial management, and also advertising and
promoting your pub. It means that you must be in the driving seat,
nobody else is
going to run your pub with the same dedication as you! This site
contains information related to the above points and it is free to
access.
Also visit our resource centre for useful books, guides and
other items.
Cost Effective.
As
with any business you have to keep a close eye on what you are spending.
However this doesn't mean that you buy dirt cheap stock just to
save a few pounds as this will backfire on you. Neither does it mean
that you hike up your prices to make more, because this just doesn't
work, your customers won't accept this.
What cost effective really means
is that you prioritise and control your spending in order to increase
your profit margins.
Below
are a few pointers for you to consider to help you run a cost
effective pub:
Do you
have more staff on duty than you actually need?
Do you pay
more for your products and services than you need to?
Have a
look around for better deals, wholesalers need business too!
Are you
paying for services that you don't need?
Do you
have a lot of wastage that could be reduced?
Are you
using your gas/electricity efficiently?
Do you buy
in items that you could actually make yourself for less?
Cleanliness.
This
should speak for itself really, you certainly want to be running a clean
pub, as not only is it the law for you to run a
clean and safe pub, it is basically expected from you.
I
DOUBT IT!!! Neither would any customer you would want in your
pub! Just remember:
CLEAN AS
YOU GO.
Customer Care.
This
has to be one of the most important areas for you to get right when
running a pub, because your customers are
your survival. If they are happy, then you will be happy.
Customer care
is a huge topic to cover, in fact we could design an entire website
dedicated to this subject alone! Which is why we have decided to
highlight the most important points about customer care in our opinion.
What
is customer service?
The statement we feel best describes customer care is pretty much self
explanatory, it is 'caring for customers'! Or how a business directs and
creates its products or services towards the needs of the customer. Try
to remember that if your customers feel looked after and appreciated
then they will in turn look after and appreciate you.
>>>
FOR
DETAILED CUSTOMER SERVICE TRAINING CLICK HERE <<<
Creativity.
This
section is about making you stand out from all the other competitors in
the area to make sure that you offer your customers a better experience
than anywhere else. Being creative is all about trying new things, new
dishes on a menu, new cocktails or a different service style that isn't available
elsewhere in the area.
The
following ideas should give you some insight into how you can become
more creative:
Introduce
new, exciting cocktails on your drinks menu.
Offer your
customers a taste of a new beer or wine you are thinking about
stocking.
Get feedback from
your customers about what beers, lagers or wines they would
like?!
It
is also very important for your success that you keep an eye on what
your competitors are doing to improve customer experiences.
Competition
isn't just the restaurant next door it is every business who is trying
to get the customers to spend the money they would spend at yours! Pay
attention to the following areas and how your competitors are managing
them:
What are
your competitors serving? How much
are they charging?
How much
do they pay their staff and how do they treat them?
Where and
how do they advertise? Who goes
there?
What
offers, promotions and extras do they have available?
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