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Marketing Your Restaurant. So, what is marketing all about? Marketing is identifying the people who want and need the product or service you sell and working out how and where to sell it to them. Marketing can be defined in four main areas, referred to as the 4P's: Product, Price, Place and Promotion.
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Product. To put it simply, this is what you sell, which in a restaurant, pub or hotel isn't just the obvious food, drink or accommodation. It is the experience the customer has. The list below outlines the 'products' of your business, some of which you may not actually realise:
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Price. This concerns the costs incurred to produce the products or provide the service (how much it costs you) and how much you charge for the product/service (how much your customers pay). The following factors are what affect your business:
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Hudsons Bed and Breakfast
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Place. This area is about where your premises are located and whether or not customers will travel to pay for your products/service. The main points to consider are:
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Promotion. This means how do you let the people you want in your restaurant/pub/hotel know you are there and what you are offering, and why they should choose you. The areas you should consider here are:
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